Place making expert joins PSP as Head of Marketing

Sophie Hainsworth is a multi-award-winning place and digital marketing expert. She is the former CEO and Co-Founder of a company providing digital services to over 70 towns and cities across the UK. Sophie will be joining PSP (Place Support Partnership) as the Head of Marketing from September 2023. She brings over 12 years' experience and expertise to help places rejuvenate their high streets. “I am really excited to join Rishi and the team at PSP to help continue their impressive work on the high street. Having known Rishi for many years I've always been impressed by his work and am delighted to be a part of it.” — Sophie Hainsworth PSP has been born out of a pure passion for supporting businesses. PSP provide specialist, holistic and trusted savings support to places and businesses, generating economic, social and personal outcomes that help places and businesses thrive and flourish. Case studies of some of PSP's work can be found here. During her six years as CEO at LoyalFree, Sophie has won a plethora of awards for her work including Entrepreneurial Collaborator & Scale Up Entrepreneur at the Real Entrepreneurs Award 2022, Leicester Mercury Entrepreneur of the Year 2019 and a double win at the Leicestershire Live Women’s Awards. Under her management, her business received awards such as FSB Digital Innovation of the Year, Mills & Reeve Innovation 50, double wins at the East Midlands Chamber Awards, winner of the Theo Paphitis SBS Award and double wins at the Retail Systems National Awards. Furthermore, she is part of the Government’s High Streets Task Force (who support communities and local government to transform their high streets) and also represented the UK at the 2019 World Towns Leadership Summit in Tokyo, where she spoke on changing consumer demands on the high street. Rishi Sood, Founder and CEO, commented: "I am delighted to appoint Sophie to PSP so we can continue our journey of growth and success within the industry. With her help we plan to really showcase our amazing projects as we continue to expand."

A well-respected figure in the place management, Rishi is widely recognised for successfully executing place support campaigns nationally. Found out more about PSP here.